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Research papers

The Value Equation: How Can Behavioural Science Increase Brand Value?

In this paper, you will learn how rediscovering the essence of why shoppers buy your category and how they choose brands is at the heart of winning shopper trade-offs. We will share a thought process using a value equation model to boost brand value:...

Catalogue: Asia Pacific 2023 - Innovation
Authors: Richard Bordenave, Divya Radhakrishnan, Sophie Mahe, Ted Uloft
November 22, 2023
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Citation

Bordenave, Radhakrishnan, Mahe and Uloft (2023a, November 22). The Value Equation: How Can Behavioural Science Increase Brand Value? . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-value-equation-how-can-behavioural-science-increase-brand-value-


Videos
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Citation

Mukherjee, K. (2023a, October 05). Online Research Trends in the Middle East . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/online-research-trends-in-the-middle-east


Research papers

Your Attitude is Not Sustainable!

We approached this study with the intention of understanding how market research is currently being utilised by clients when making sustainability decisions, and identifying what room there is to optimise regarding how both clients and agencies...

Catalogue: Congress 2023
Authors: Ben Liang, Will Goodhand, Chris Wallbridge
September 27, 2023
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Citation

Liang, Goodhand and Wallbridge (2023a, September 27). Your Attitude is Not Sustainable!. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/your-attitude-is-not-sustainable


Webinars

SORMA - ESOMAR Event: Cum sa iti cresti vanzarile utilizand cercetarea de marketing?

SORMA (Societatea Român? de Marketing ?i Cercetarea Opiniei Publice), împreun? cu ESOMAR (Organiza?ia Interna?ional? a Industriei de Cercetare de Pia??), v? invit? la un eveniment online cu tema ?Cum s? i?i cre?ti...

Catalogue:
Authors: Alina Serbanica, Kristin Luck, Calin Costinas, Iulia Pencea
Company: SORMA
July 9, 2021
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Citation

Serbanica, Luck, Costinas and Pencea (2021a, July 09). SORMA - ESOMAR Event: Cum sa iti cresti vanzarile utilizand cercetarea de marketing?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/sorma---esomar-event-cum-sa-iti-cresti-vanzarile-utilizand-cercetarea-de-marketing-


Webinars

Increase insights ROI with knowledge management

Imagine buying a $20,000 car and then forgetting where you parked it. The car was supposed to take you places, but instead it's sitting somewhere gathering dust, losing value with each passing second. Well, that same thing happens with insights every...

Catalogue: Webinars 2021
Authors: Thor Olof Philogène, Tania Poelmann
Company: Stravito
June 30, 2021
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Citation

Olof Philogène and Poelmann (2021a, June 30). Increase insights ROI with knowledge management. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/increase-insights-roi-with-knowledge-management


Videos

The fast fringe quiz

Join us for an interactive quiz session where attendees can get together, have fun, and network!

Catalogue: Insights Festival 2020
Authors: Alexander Wheatley, Patricia Dominguez, Crispin Beale
September 17, 2020
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Citation

Wheatley, Dominguez and Beale (2020a, September 17). The fast fringe quiz. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-fast-fringe-quiz-11562


Videos

The fast fringe quiz

Join us for an interactive quiz session where attendees can get together, have fun, and network!

Catalogue: Insights Festival 2020
Authors: Alexander Wheatley, Patricia Dominguez, Crispin Beale
September 16, 2020
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Citation

Wheatley, Dominguez and Beale (2020a, September 16). The fast fringe quiz. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-fast-fringe-quiz


Videos

Brands Connect: Introduction

Brands Connect launched at the Insights Festival 2020 is series of client-side conversations where Begonia Fafian, Western Europe Knowledge & Insights Director at The Coca-Cola Company, interviews her industry friends, giving...

Catalogue: Brands Connect Series
Authors: Begonia Fafian, Joaquim Bretcha
Companies: The Coca-Cola Company , Netquest
September 14, 2020
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Citation

Fafian and Bretcha (2020a, September 14). Brands Connect: Introduction. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/brands-connect-introduction


Videos
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Citation

Buder, F. (2017a, November 10). Market research from a client perspective. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/market-research-from-a-client-perspective